I have been doing a lot of research on branding which has led me to information how colors can elicit a certain type of emotional response. Without going into about my own personal branding strategy (more to come!), I have been looking into the color navy blue. Of course, it is no secret that I love navy and would much prefer navy over black or brown any day.
The color navy blue originally got its name from the British Royal Navy as the men wore dark blue uniforms contrasted with white. Psychologically, the color blue is associated with trust and responsibility.
Blue represents:
- Communication
- Peace and calm
- Honesty.
- Authority (the darker the shade of blue, the more authority is represents).
- Religion
- Wisdom
“Dark Blue: Dark blue is the color of conservatism and responsibility. Although it appears to be cool, calm and collected, it is the color of the non-emotional worrier with repressed feelings, the pessimist and the hypocrite. Dark blue can be compassionate but has trouble showing it as its emotions run deep. Dark blue is a serious masculine color representing knowledge, power, and integrity, and is used quite often in the corporate world.”
How can you use this information? Knowing the meaning and emotions behind a certain color can help in branding, in my current case, it can also be helpful to know when choosing colors to use in a room. When choosing a color scheme or paint color for a room you can of course chose the color that speaks to you. Another approach would be determine the ‘feeling’ you want a person to feel while in the room. If you would like a room to feel peaceful, wisdom (such as a library) or elicit a feeling of open communication – blue might be a great color to chose. Interesting enough, when I went looking for pictures of rooms that use navy, I found a lot of living rooms, bathrooms and libraries.
Pottery Barn
Cory Connor Designs
HGTV
Contemporary living room by Lisa Patrole Photography
What does navy blue mean to you? What room would you paint navy?
In addition to writing for Daigle’s Digs, Elizabeth works full-time as a Real Estate Agent with Keller Williams Realty Downtown, LLC. Elizabeth’s expertise is in buying and selling a home, first time home buyers, short sales, and investment properties. Contact Elizabeth for any real estate needs. Cell 303-819.73.71. Work 720-314-8352
